It’s the first law of agency life: the larger a firm gets, the more resources it wastes on over-staffed meetings, reports for their own sake and middle management churn. When a key element of your plan gets lost in the translation, there’s always some junior staffer to blame-meanwhile, you haven’t heard from the partner on your account since the pitch meeting.
At SutherlandGold Group, our focus is on building your business, not growing our own. We’re a small firm, and we plan to stay that way-so we can provide consistent, hands-on counsel to a select group of clients. That means the people you meet at the pitch meeting are the same people who will develop your plan, execute it, and provide consistent, hands-on attention every time you call. Because they’re all senior-level PR professionals (we don’t hire any other kind), every member of your team will add value, and no one will be learning on your dime.