JENNIFER LAURICELLA

Jen comes to SutherlandGold from Blanc & Otus, where she provided strategic planning and counsel to clients and level-headed, straightforward management to account teams including Sony PlayStation, TiVo, Upromise, Hotwire, lucy.com, SpotLife, TeraLogic and Primedia. Jen led these accounts to success with positioning workshops, product launches and tailored media strategies.

Jen has been instrumental in the development of PR programs for numerous consumer accounts. While at Connors Communications, Jen executed programs for clients including NORDSTROM.com, Edmunds.com and ARTISTdirect, including company and product launch strategies, competitive industry analysis and positioning, offline marketing programs and comprehensive communication plans. While at Copithorne & Bellows, Jen played an integral role in the launch of Hewlett-Packard products including the LaserJet and DeskJet product lines, printer consumables and JetSend technology.

At SutherlandGold, Jen’s broad hands-on experience and solid client and account management skills ensure solid execution in every program the agency runs.