TERRA CARMICHAEL

Terra has been working in public relations since 1995 for both large corporations and start-up companies in consumer tech and consumer goods industries.  Most recently, she spent six years at Yahoo!, driving PR strategy and media/influencer outreach for the Communities, Communications and Front Doors group (Yahoo.com, My Yahoo!, Mail, Messenger, Groups, Flickr) and the Search & Marketplace Group (Yahoo! Shopping, Travel, Autos and Yahoo! Local/Maps).  At Yahoo!, Terra launched many products with mass media coverage (including traditional and new media), created strategic messaging for various products/initiatives, and managed the creation and execution of plans for multiple Yahoo! properties.

Prior to Yahoo!, Terra handled marketing and communications at two start-up companies - spa.com and Obongo (acquired by AOL in 2001).  On the agency side, she drove public relations campaigns and worked on product positioning for Nike and Mattel (Barbie and Hot Wheels) at Ketchum Communications in San Francisco and handled the Kellogg’s and Lego accounts at Porter Novelli in New York City. 

Terra holds a B.S. in Journalism from Ohio University, with a specialty in Public Relations.