SutherlandGold
- Jul 22, 2019
Do You Speak Gen Z?
Generational differences can sneak up like targeted ads: one minute your mom is trying to zoom, the next, a friend mispronounces "meme".
Rachelle Spero
- Jun 25, 2019
How to Use Data for Storytelling and Audience Engagement
Media is steadily shrinking, and reporters are under enormous pressure to generate more content and more provocative headlines.
John Cavender
- Jun 19, 2019
The Problem with the Presumption of Interest
We all want to hear stories that are tailored to us.
Rachelle Spero
- May 20, 2019
When to Rev Up the Content Engine to Scale Your Story
Companies that want to own their destiny create more sophisticated content engines to drive engagement directly with their audiences.
SutherlandGold
- May 19, 2019
Start Listening: Why 2019 Is the Tipping Point for Podcasts
Like Jon Snow, podcasts have risen from the dead and have become the new content king.
John Cavender
- Apr 30, 2019
A Conversation with Axios Reporter Kia Kokalitcheva: What Makes a Fintech Startup Stand Out
This past year, venture-capital-backed fintech companies raised a record $39.57 billion from investors globally. B