Yuki Klotz-Burwell
- Sep 12, 2023
Shake It Off: How Taylor Swift turned controversy into a billion-dollar brand
Taylor Swift's record-breaking Eras Tour cemented her status as a personal branding mastermind.
Isabella Schmitt
- Aug 15, 2023
Navigating the Reinvention of Hollywood's “Nepo Babies”
In recent years, we've seen a surge in new buzzwords in the entertainment industry. The latest: "nepo babies."
Lesley Gold
- Jul 24, 2023
Barbie’s Best Fit? Story Market Fit.
Barbie, “you’ve come a long way baby.” A $155 million opening weekend at the US box office and the biggest debut by a female director...
David Sack
- May 17, 2023
Oakland A's Gamble That in Vegas They'll Find Winning Hand that Lures Fans to Stands
SGer David Sack explores the Oakland A's' East Bay exit and the strained fan relations over the years.
Isabella Schmitt
- May 9, 2023
The Drama That Refuses to Die: Selena vs. Hailey
SutherlandGold AAE Isabella Schmitt examines PR & social communications lessons learned from Selena Gomez and Hailey Bieber's ongoing feud.
Taylor Nossaman
- Apr 26, 2023
PR strategies that make the odds ever in your favor
Associate Account Executive Taylor Nossaman explores PR lessons learned from The Hunger Games.