top of page

Getting A Grip On Your Story

Writer: Lesley Gold
Lesley Gold
Feb 28
3 min read
Photo Credit: Stephen Rose/Getty Images
Photo Credit: Stephen Rose/Getty Images

What happens when someone else decides to write your story? FX turned Daryl Hannah into a villain. Blake Lively watched her reputation dismantled in real time by machinery most people didn't know existed. As AI makes narrative manipulation faster, cheaper, and harder to trace, the question of who controls the story is no longer just a celebrity problem.


Who Controls the Story?


Daryl Hannah is the unlikely hero of her own story. Which is ironic, because FX cast her as something else entirely.


Heroes don't drive narratives. Villains do. The writers of Love Story made no secret of it — they needed Hannah as the adversary, the obstacle, the friction that makes John and Carolyn's love worth rooting for. One producer said it plainly: "Given how much we're rooting for John and Carolyn, Daryl Hannah occupies a space where she's an adversary to what you want narratively in the story." One woman elevated by tearing another one down.


The show hides behind the standard biopic disclaimer: "This story is inspired by actual events. Certain depictions of people and events have been dramatized or fictionalized for storytelling purposes."


But as Hannah herself wrote, a real, living person is not a narrative device. And isn't there something deeply uncomfortable, classically misogynistic even, about tearing one woman down in order to elevate another?


For most of her career, Hannah handled bad press the way a lot of people do — don't fan the flames, don't give the story oxygen. She's speaking now because the media plays by different rules than it once did. Stories don't disappear anymore. They're archived, streamed, clipped, and resurfaced endlessly. A dramatized portrayal doesn't fade with the news cycle. For millions of viewers, it becomes the definitive version of a real person's life.


In the digital age, stories don't disappear. They're archived, streamed, clipped, memed, and resurfaced endlessly. A dramatized portrayal doesn't fade with the news cycle. For millions of viewers it becomes the definitive version of a real person's life. What was once “bird cage liner” has become permanent record.


And if the digital era cracked open Pandora's box, AI is about to blow the lid off entirely.

Blake Lively found that out in real time. What started as a workplace dispute ended up as a case study in how quickly a reputation can be dismantled when the right infrastructure is pointed at it. What made it different wasn't just the speed; it was the machinery behind it. Coordinated campaigns, inauthentic amplification, manufactured sentiment seeded into conversations that looked organic. This is what AI-enabled narrative manipulation looks like when it's already operational. Not a future risk. Something that ran at scale, documented, in one of the most visible disputes of the year. Lively's trial against Justin Baldoni heads to court in May. Whatever the outcome, the playbook it exposed isn't going away.


And if that's what's already possible, consider what's coming. We are entering a world where deepfakes and synthetic media can reimagine who we are: how we look, how we speak, what we believe, what we've done. Journalist Julia Angwin has called it a global crisis of consent: a world where any of us can unwittingly become a featured player in someone else's drama, or inventory in someone else's business model, without ever agreeing to it.


Most of don’t think we're famous enough to warrant the concern. But when reality is this easily manipulated, the question isn't whether it will happen to public figures. It's what happens when it comes for the rest of us. In our careers, our organizations, our communities. The leaders best positioned for this environment aren't the ones who respond best when a story breaks. They're the ones who have already built a record substantial enough to withstand someone else's version of it.

Will we all eventually need our own disclaimer?


"This story is inspired by actual events. Certain depictions of people and events have been dramatized or fictionalized for storytelling purposes."


Hannah spoke up. Lively is going to trial. In the age that's coming, the rest of us might want to start thinking about our own narrative before someone else decides to write it.

 
 
 

Comments


  • Facebook
  • Instagram
  • X
  • LinkedIn
WBE_Seal_REVERSE.png

SutherlandGold® is a registered trademark of SutherlandGold Group, LLC. ©SutherlandGold 2026.

bottom of page