Effective leadership has always been intertwined with effective communication, but the stakes — and demands — are higher than ever for the C-Suite. In the past, executives were spokespeople for their businesses with polished thought leadership programs for sharing their opinions, insights, and ideas with the media. Today, leaders are walking, talking, zooming, tweeting, podcasting representations of their brands’ values, purposes, and behaviors. Leadership communication is what leaders think AND how they engage.

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