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Powerful communication for emerging leaders.

 

INSPIRATION

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We make the complex easy to understand and read between the lines to create stories that stick. These are the stories we find inspirational, insightful, and entertaining.

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SERVICES

Our Changemakers 

Communications Playbook

We are people who know people. Our audience-first approach moves people to feel, think and do things differently. Stories are dynamic and data helps us adapt evolving stories to the speed of every news feed.

INSIGHT

Audiences are shareholders of your story and can be your greatest champions. Know what motivates them to connect, engage, and take action in support of your business goals.

  • Media perception audit

  • Competitive & sector analysis

  • Audience personas

  • Influencer profiles

  • Digital footprint analysis

  • Content & engagement analysis

OUR SERVICES >

IMAGINATION

What does your brand stand for and what are your core beliefs? By shaping, owning, and living your brand’s story, you will become a leader in your industry and changemaker in society.

  • Storytelling

  • Positioning

  • Creative ideas

  • Content (e.g. video/audio/images)

  • Brand tone, voice, & style

  • Brand publishing

OUR SERVICES >

INFLUENCE

Moving at the speed of your newsfeed requires engaging with the people who matter most to your business. We help you define your audience: who are they, where are they, and how do they prefer to communicate?

  • Thought leadership

  • Media & analyst relations

  • Events

  • Data programs

  • Crisis communications

  • Influencer relations

  • Brand journalism
     

OUR SERVICES >

INSPIRATION

Authentic storytelling is a collaboration between your brand’s leadership and your brand’s community. Give everyone an opportunity to play a role.

  • Integrated media

  • Brand experiences 

  • Brand advocacy

  • Co-branding

  • Consumer-generated media

  • Channel & distribution strategies

OUR SERVICES >

 
 

EXPERIENCE

We champion the changemakers

From startups poised for success to publicly traded companies, we work with innovators that embrace change and inspire action.

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Branding the newest fintech unicorn.

BREX >

Making privacy accessible.

CLOUDFLARE >

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Throwing puppy parents a bone.

FURBO >

Engineering virality around the election.

SURVEYMONKEY >

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Becoming the champion of small business.

GUSTO >

Reimagining primary care.

 

DOCTOR ON DEMAND >

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Rise of the Super-commuter.

APARTMENT LIST >

Your friendly neighborhood robot.

MARBLE >

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CAREERS

Be part of a culture that embraces change, emphasizes learning and fosters a collaborative, creative environment.

Feel good about what you do and get rewarded for doing it. Competitive salaries and a mean benefits package are just the foundation - we believe in taking care of our people. That’s why we offer a 401k match, work from home Fridays, and three days off a year to give back to your favorite charity.  A well-stocked kitchen (a.k.a. Carb Alley), dog-friendly workplace and a group of coworkers that never have to look too hard for a reason to celebrate makes coming to work, well, pretty all right.

HELLO

Changemakers can't change the world alone

To learn more about our Changemakers Communications Playbook, send us an email at newbiz@sutherlandgold.com or fill out the form below.

Thanks for reaching out, we'll be in touch.

SAN FRANCISCO

415-934-9600​

NEW YORK

646-779-0217

 
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