

Navigating the Reinvention of Hollywood's “Nepo Babies”
In recent years, we've seen a surge in new buzzwords in the entertainment industry. The latest: "nepo babies."

Isabella Schmitt
Aug 15, 2023


The Career-Complementing Side Hustle
SG Senior Account Executive Yuki Klotz-Burwell draws on her experience as a Bookstagrammer to enhance her PR work.

David Sack
Mar 15, 2023


The Alix Earle Playbook
TikToker Alix Earle's rapid rise to fame highlights the importance of relatability in influencer marketing.

Isabella Schmitt
Mar 9, 2023


From Likes to Dislikes: Are social media platforms doing enough to protect our mental health?
Are social media platforms doing enough to protect our mental health? We explore tools & next steps to mitigate social media's impact.

Yuki Klotz-Burwell
Feb 28, 2023


The Real Winner of the Super Bowl is TikTok
TikTok positioned itself as the Super Bowl's "second screen," and we explore three brands that had the most memorable TikTok audience plays.

Taylor Nossaman
Feb 16, 2023


Why Your Story is Your Most Strategic Asset
‘Help wanted.’ ‘We’re hiring.’ ‘Apply now.’ Businesses across the country are experiencing an extraordinary shortage of talent.

Lesley Gold
Aug 19, 2021


Pod Save the Remote Leader
You’ve been FaceTiming your friends, Zooming your co-workers, but have you connected with your audiences?

Hannah Williams
Apr 15, 2020


Tackling Trade Media: PropertyCasualty360 Editor Denny Jacob on Insurance Media
Trade media presents an opportunity for businesses to tell stories to their target readership.

John Cavender
Apr 2, 2020


Tackling Trade Media: Bank Innovation Editor Rick Morgan on Banking and Fintech Media
Industry professionals know that the moment-to-moment coverage of their field is not printed in the pages of a national newspaper.

John Cavender
Feb 19, 2020


What to Watch for in the New Hampshire Debate When it Comes to Tech
You know their stances on healthcare, climate change, and income inequality, but can you identify candidates' relationship with tech?

Yalda Rafie
Feb 6, 2020