Tackling Trade Media: mHealthIntelligence Editor Eric Wicklund on Healthcare Media
Your company might be written up in Forbes, but will that truly drive results among a targeted demographic?
John Cavender
Jan 27, 2020
Building and Scaling Your Cult Following
This year at Fast Company Innovation Festival in New York, speakers shined a light on the value of building a cult following for your brand.
Samantha Lutz
Dec 2, 2019
What Makes Nostalgia Marketing so Effective?
Though technology has become more advanced, people still long for the emotional connection to landmarks from their past.
Amy Donovan
Nov 13, 2019
Disinformation in the Media: How to Tell the Real From the Fake
By now, we all know it’s relatively easy for false or misleading information to sneak into your daily newsfeed.
Hannah Williams
Oct 23, 2019
The Click, Bait, And… Switch? A Brief History of Clickbait and Exploration of What Comes Next
Human attention is the ultimate commodity.
SutherlandGold
Oct 8, 2019
Emotion is the Message
I came to the Greta Thunberg party late, introduced to her by my kids.
Lesley Gold
Sep 24, 2019
What Brands Can Learn from the Evolution of Content, Engagement, and Community Building
It’s hard to believe that it’s been nearly five years since that one autumn when we were all addicted to Serial.
John Cavender
Sep 4, 2019
An Interview With Cheddar’s Tanaya Macheel on What Makes a Story Right for Broadcast
When it comes to the average consumer’s relationship to media, they’re inundated daily with breaking news and interviews.
SutherlandGold
Aug 25, 2019
Do You Speak Gen Z?
Generational differences can sneak up like targeted ads: one minute your mom is trying to zoom, the next, a friend mispronounces "meme".
SutherlandGold
Jul 22, 2019
The Problem with the Presumption of Interest
We all want to hear stories that are tailored to us.
John Cavender
Jun 19, 2019