Isabella Schmitt
- Aug 15
Navigating the Reinvention of Hollywood's “Nepo Babies”
In recent years, we've seen a surge in new buzzwords in the entertainment industry. The latest: "nepo babies."
Isabella Schmitt
- Mar 9
The Alix Earle Playbook
TikToker Alix Earle's rapid rise to fame highlights the importance of relatability in influencer marketing.
Taylor Nossaman
- Feb 16
The Real Winner of the Super Bowl is TikTok
TikTok positioned itself as the Super Bowl's "second screen," and we explore three brands that had the most memorable TikTok audience plays.
SutherlandGold
- Jul 22, 2019
Do You Speak Gen Z?
Generational differences can sneak up like targeted ads: one minute your mom is trying to zoom, the next, a friend mispronounces "meme".