Lesley Gold
- Aug 20, 2021
Why Your Story is Your Most Strategic Asset
‘Help wanted.’ ‘We’re hiring.’ ‘Apply now.’ Businesses across the country are experiencing an extraordinary shortage of talent.
Lesley Gold
- Feb 3, 2021
Puppies, Prejudice, and Positioning
The story of Alvin the dog has three things I love: a fine four-legged protagonist, great positioning, and great strategy.
Amy Donovan
- Nov 14, 2019
What Makes Nostalgia Marketing so Effective?
Though technology has become more advanced, people still long for the emotional connection to landmarks from their past.
John Cavender
- Sep 5, 2019
What Brands Can Learn from the Evolution of Content, Engagement, and Community Building
It’s hard to believe that it’s been nearly five years since that one autumn when we were all addicted to Serial.
John Cavender
- Jun 20, 2019
The Problem with the Presumption of Interest
We all want to hear stories that are tailored to us.
Lesley Gold
- Apr 23, 2019
The Audience that Inspires Us
The average American spends 728 minutes per day absorbing different types of media. What does this tell us about the future of storytelling?
SutherlandGold
- Mar 1, 2018
Instead of Women’s History Month: Can We Believe in the Universality of Women’s Stories?
While Women’s History Month is an opportunity to celebrate women.
Lesley Gold
- Jan 12, 2018
Tonya Harding Hasn’t Changed But Her Audience Has
I was rooting for the orphan. Like any good story, the 1994 figure skating competition at the Olympics had a truly memorable characters.
SutherlandGold
- Jul 8, 2017
Comey’s Masterclass in Controlling Your Own Story
Forget Twin Peaks, The Handmaid’s Tale, or the NBA Finals, the epic drama of our times is the congressional hearing before the US Senate.
Lesley Gold
- Aug 18, 2016
Transparency Is The New Media Currency
As a “starry-eyed” college grad more than 20 years ago, I landed my first real job at the Democratic National Committee.