The Birth of Bracketology That Fuels March Madness Devotion
Scott Sutherland explores how Bracketology has become a major platform for the media to drive engagement and revenue.
Scott Sutherland
Mar 22, 2023
Cue the tears: Men tap into their emotions and a new kind of leader emerges
As leaders turn on the waterworks and get in touch with their emotions, CEO Lesley Gold wonders if this is just performative authenticity.
Lesley Gold
Sep 20, 2022
Why #RushTok is a masterclass in media training
The recent Crimson Tide-al wave of #RushTok videos show how these young women crush #RushTok and give us a masterclass in media training.
Lesley Gold
Aug 16, 2022
Why Your Story is Your Most Strategic Asset
‘Help wanted.’ ‘We’re hiring.’ ‘Apply now.’ Businesses across the country are experiencing an extraordinary shortage of talent.
Lesley Gold
Aug 19, 2021
Puppies, Prejudice, and Positioning
The story of Alvin the dog has three things I love: a fine four-legged protagonist, great positioning, and great strategy.
Lesley Gold
Feb 2, 2021
What Makes Nostalgia Marketing so Effective?
Though technology has become more advanced, people still long for the emotional connection to landmarks from their past.
Amy Donovan
Nov 13, 2019
What Brands Can Learn from the Evolution of Content, Engagement, and Community Building
It’s hard to believe that it’s been nearly five years since that one autumn when we were all addicted to Serial.
John Cavender
Sep 4, 2019
The Problem with the Presumption of Interest
We all want to hear stories that are tailored to us.
John Cavender
Jun 19, 2019
The Audience that Inspires Us
The average American spends 728 minutes per day absorbing different types of media. What does this tell us about the future of storytelling?
Lesley Gold
Apr 22, 2019