Cue the tears: Men tap into their emotions and a new kind of leader emerges
As leaders turn on the waterworks and get in touch with their emotions, CEO Lesley Gold wonders if this is just performative authenticity.
Lesley Gold
Sep 20, 2022
Why #RushTok is a masterclass in media training
The recent Crimson Tide-al wave of #RushTok videos show how these young women crush #RushTok and give us a masterclass in media training.
Lesley Gold
Aug 16, 2022
Female Founders Leading Successful Unicorns and IPOs
Female founders raised $40.4 billion in investments. That’s good news. The bad news: It's only 2% of all U.S. investments last year.
Rachelle Spero
May 31, 2022
Why Your Story is Your Most Strategic Asset
‘Help wanted.’ ‘We’re hiring.’ ‘Apply now.’ Businesses across the country are experiencing an extraordinary shortage of talent.
Lesley Gold
Aug 19, 2021
When Fact is Fiction: The Erosion of Truth
“I will not die of stupid,” writes Leonard Pitts Jr. for the Tampa Bay Times. He, like many of us, is rebelling against misinformation.
Lesley Gold
Apr 27, 2020
Building and Scaling Your Cult Following
This year at Fast Company Innovation Festival in New York, speakers shined a light on the value of building a cult following for your brand.
Samantha Lutz
Dec 2, 2019
How to Use Data for Storytelling and Audience Engagement
Media is steadily shrinking, and reporters are under enormous pressure to generate more content and more provocative headlines.
Rachelle Spero
Jun 25, 2019
When to Rev Up the Content Engine to Scale Your Story
Companies that want to own their destiny create more sophisticated content engines to drive engagement directly with their audiences.
Rachelle Spero
May 20, 2019
The Audience that Inspires Us
The average American spends 728 minutes per day absorbing different types of media. What does this tell us about the future of storytelling?
Lesley Gold
Apr 22, 2019
Tonya Harding Hasn’t Changed But Her Audience Has
I was rooting for the orphan. Like any good story, the 1994 figure skating competition at the Olympics had a truly memorable characters.
Lesley Gold
Jan 11, 2018