CEO Scorecard for Remote Leadership
Today we are launching a CEO Scorecard for executives to evaluate and strengthen their leadership, visibility, and engagement strategies. Our CEO Scorecard evaluates multiple data sets from a leader’s public-facing profile, including business performance, visibility in the media, thought leadership, and social media engagement.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic began. Highlights from CEO activities in 2019 include:
70% leveraged speaking engagements to set the tone in an industry or niche
60% used Instagram and none used LinkedIn or Facebook
50% employed Twitter occasionally to amplify their voice
40% used media for company news, industry trends, and new products/services
10% successfully shaped the conversations by leveraging video to explain new thinking about bias in the AI space
Once the pandemic hit, we found that all ten of the CEOs quickly embraced leading in virtual environments. They considered context, brevity, transparency, and relevancy when engaging in real-time. They have a digital mindset, are fluent in data, and hyper-visual. More importantly, they all adapt quickly to changes in the market.
50% of CEOs embraced virtual events
70% increased Twitter following, tweets and engagement
40% increased media mentions, with one CEO increasing mentions by 76%
Surprisingly, none of the CEOs leveraged LinkedIn or Facebook to engage audiences directly
SutherlandGold’s CEO Scorecard for Remote Leadership
In addition to our CEO Scorecard research, we analyzed a new generation of digital-first CEOs who are defining what remote leadership might look like in the post-pandemic world. These CEOs are leading startup companies in the exploding fintech, biotech, AI, and healthcare sectors. We asked how much time they commit to visibility, what resources they use, and which metrics they value in measuring business success.
The startup company CEO responses were eye-opening:
75% say engagement is more important than ever
80% manage their own social media presence
40% believe social media is a top choice for visibility and engagement
61% say social media impacts a company’s bottom line
47% leverage Twitter to track trends
30% use LinkedIn for thought leadership
50% prefer Facebook for promoting their personal use
54% use LinkedIn to promote their professional brand
The result of our study and survey is a multidimensional picture into what CEOs leading high-growth and startup companies prioritize now and in the future when it comes to leading in a virtual business world.